This investment carries considerable risks and may lead to a loss of the entire assets invested. Projected returns cannot be guaranteed and may be lower than expected.
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eatclever develops tasty dishes in cooperation with nutrition experts, which are then freshly prepared in partner restaurants in 12 German towns and delivered directly to the customer. With more than 15,000 satisfied customers, eatclever has established its position on the market and hopes to accelerate its Germany-wide expansion with the help of an equity-based crowdfunding round on Companisto.
Crowd Votingeatclever offers its Companists a special safety net, crowd voting, thus reducing the risk for Companists and strengthening their role as investors. eatclever will receive 2/3 of the investments immediately after the campaign. The last third will be deposited in an escrow account protected against insolvency, and it will not be paid out before the Companists have agreed to the payout by means of a majority decision (weighted according to investment amounts). The vote is scheduled to start 6 months after the end of the crowdfunding campaign. At the request of eatclever, the vote may also take place earlier than that. If the Companists do not agree to the payout, the remaining third will be repaid to them free of charge. It is up to the Companists to decide whether the remaining third will be paid out to eatclever, which will increase the Companists' share, or whether the remaining third will be repaid to the Companists, thus causing their share to remain 2/3 of the total investment. To help the Companists make an informed decision, eatclever will report on its business development in an investor update. We at eatclever have deliberately decided to offer crowd voting. We are convinced that we will achieve a successful market launch of our , and we want you to judge us by the success of our work. Therefore, we believe crowd voting is a great idea and will increase our investors‘ confidence in eatclever. |
More and more people are interested in a healthy lifestyle. But it isn't always as simple as many would like. Reconciling the gym, wellness and a healthy work-life balance is a very time-consuming task. And many people unfortunately do not have enough time to prepare healthy meals. One possible solution to this problem is going for a delivery service but while the dishes may be varied they are usually the opposite of healthy.
The team of founders identified this gap in the market and, as a consequence, founded eatclever in 2014. The first delivery service to specialize in exclusively healthy dishes. To this end, we pay great attention to providing a balanced diet of carbohydrates and protein. Furthermore, we also offer vegan and vegetarian dishes to satisfy modern dietary trends.
In comparison to other well-known delivery services, eatclever exclusively offers healthy and balanced meals for lunch and dinner. Our menu with more than 30 dishes was developed in cooperation with nutrition and health experts, which is why our food is not only very tasty but also low in calories.
eatclever is the alternative to the fatty and unhealthy fast food delivered by some delivery services and suits modern nutritional concepts. For this reason, eatclever also calls its range "Feelgood Food".
eatclever customers order their meals directly via the website or the telephone. The order is then forwarded to the local delivery partner. In order to expand the eatclever delivery area as quickly as possible, we have developed a special system. Instead of opening a branch in every town, eatclever cooperates with existing restaurants that already deliver their own dishes in order to exploit the existing delivery structure. We select our partner restaurants according to stringent criteria and also provide them with comprehensive training. After the intensive course, eatclever partner restaurants can prepare and deliver the special eatclever dishes in accordance with our guidelines.
This creates a true win-win situation: eatclever can use its partners' functioning infrastructures (purchase, preparation and delivery). This approach will enable eatclever to expand much faster and at a lower cost than franchises, which need to open an individual restaurant each time.
The partner restaurants, on the other hand, are less dependent on delivery portals. While these portals ensure comparability among the offers, they also increase pricing pressure and ultimately lower the individual delivery services' margins.
Thanks to the eatclever licensing model, the partner restaurants benefit from additional revenue, new target groups and less competitive pressure. Furthermore, we support the partner restaurants with classic on- and offline marketing measures to ensure a professional and consistent look even if the individual partners lack the necessary expertise in this area.
Following an optimization phase in the test market in Hamburg, the model was expanded to currently 12 German towns (Lüneburg, Hannover, Münster, Düsseldorf, Cologne, Bonn, Wiesbaden, Mainz, Frankfurt, Offenbach and Munich) where we have achieved impressive results so far: With more than 15,000 customers, eatclever has successfully established itself on the market and currently generates order volumes of more than EUR 125,000 per month. In the first quarter 2016, we were able to increase our order volumes by an average of 25% per month.
Customers can currently order around 30 dishes from the website www.eatclever.de, including wraps, curries and stir-fry meals, soups and salads, as well as healthy desserts. All the dishes were developed in cooperation with nutrition and health experts and take into consideration the most significant and current dietary trends. eatclever customers therefore have the opportunity to not only order "healthy" food but also search for specifically vegan or vegetarian dishes.
The range of eatclever dishes on the website
In addition, eatclever attaches great importance to transparency: Thanks to the exact caloric information and list of ingredients, each customer will always know what he/she is ordering and can rely on a precise preparation method.
eatclever's Thai curry
The customer can then order food online or by telephone; eatclever forwards the order to the local delivery service, which prepares the food and generally delivers the meal within a period of 55 minutes.
The eatclever business model is based on a simple commission system. eatclever takes a 15 % to 18 % commission on every order that is forwarded to a local delivery restaurant.
eatclever's key to success can therefore be found in the delivery restaurants' revenue growth. For this reason, we developed a sustainable growth program that consists of a combination of online and offline marketing measures that are employed in all locations. The activities associated with the growth program are implemented and optimized by eatclever to ensure consistent presentation.
In order to perfectly position the eatclever brand, there is a clear division of responsibilities between eatclever and the individual delivery restaurants. The restaurants are contractually provided with an exclusive delivery area and are responsible for preparation and delivery of the dishes. Our eatclever partner restaurants receive official training on guidelines, recipes and processes.
In return, eatclever takes care of the consistent brand identity, customer acquisition and development of the dishes.
In particular, the success of eatclever is based on the following components:
Product
eatclever has created a unique offer for the delivery service market that was developed in cooperation with chefs and health experts. The continuous updates of our menu, based on customer data and food trends, ensure a regularly improved offer - one of the eatclever core skills.
eatclever dishes
Sales process
The eatclever sales process is geared toward implementing new dishes in existing delivery restaurants. Therefore, we developed a scalable sales process that enables us to integrate new partners within a period of two weeks and achieve the desired quality of the dishes. Our experienced sales team can quickly determine whether a potential partner can meet the eatclever quality demands, or whether a delivery service will be a strong cooperation partner in the long run. Our quality criteria guarantee that chosen partner restaurants value high quality, are customer-oriented and exhibit growth potential.
It is possible to introduce new dishes throughout Germany within a period of 14 days thanks to the well-coordinated eatclever processes.
Mohamed Chahin negotiating with a potential partner restaurant
Quality management
One of our main tasks is the development of processes with which to ensure consistently high quality. To this end, we have developed training material, simple and straightforward preparatory steps, tools and a feedback system that support eatclever and its delivery restaurants in guaranteeing the consistently high quality of the dishes.
We can detect preparation issues very early on thanks to automated evaluations of customer reviews, and discuss/remedy these immediately during our daily conversations with the delivery partners.
Automated processes
eatclever can systematically assess the anonymous order data in order to draw important conclusions with the help of our comprehensive and automated processes.
Competition
Online competition in the delivery service market can be divided into the following three groups:
- Delivery service aggregators list the offers of existing, local delivery services on a platform and enable online ordering (e.g. Lieferservice.de or Lieferheld).
- Larger delivery services such as e.g. franchises including Domino's or Smiley's Pizza.
- Logistics companies that focus on delivering dishes from restaurants without a delivery service (e.g. Foodora).
In comparison, the eatclever concept combines the simple scalability of a delivery service aggregator with the marketing opportunities of a franchise system.
According to a customer survey in January 2016, a typical eatclever customer is 23-40 years old and has regular income. Almost a third of all eatclever customers follow a certain dietary approach (in particular veganism and vegetarianism). In addition, 60% of our customers stated that they order food at least twice a month.
We already have more than 15,000 satisfied eatclever customers. We started adjusting eatclever products to the respective customer requests with the help of customer surveys very early on. Thanks to extensive communication with regular customers, eatclever is able to develop a much more established customer relationship than traditional delivery services. To this end, we personally reply to each customer enquiry as soon as possible.
Numerous businesses such as e.g. Kreditech and Yelp in Hamburg have also recognized that eatclever dishes are the perfect lunch for their employees and regularly order food.
The eatclever target group enjoys healthy, modern food and is prepared to pay an equivalent price for good quality. There are numerous studies on dietary habits and trends that illustrate the ideal market environment for eatclever.
Studies: GfK study “Food Trends”, Nestlé study “So i(s)st Deutschland" (What Germans eat), VEBU “Daten und Fakten zum Veggie-Boom” (Facts and Figures on the veggie boom)
Less time to prepare healthy meals and an increase in health consciousness provide eatclever with ideal market conditions. Delivery service market volume in Germany is estimated at 4.4 billion euros. However, the Burda market study "Typologie der Wünsche" (the typology of desires) has also stated that only every second German orders food. This means that the other half of the market has not yet been exploited.
So far, individual target groups such as vegetarians, vegans or fitness fans, who are all becoming increasingly important for the nutrition industry, have not benefited from delivery services as the offers were not tailored for specific dietary desires. eatclever intends to close this gap in the market by offering a menu that is specifically aimed at these groups of people.
What we have achieved so far:
- Active in 12 towns since 2015
- More than 15,000 customers
- More than 30,000 processed orders
We hope to achieve the following milestones this year:
- Development of an app for iOS and Android smartphones
- Inclusion of min. 24 additional delivery restaurants
- Expansion of eatclever to 20 additional towns in Germany
We will start working on internationalization measures for our concept at the end of 2016. In the same vein, we intend to launch our service in the first European towns in early 2017.
Investment level 1: 100,000 EUR
- Development of a smartphone app.
Investment level 2: 200,000 EUR
In addition to investment level 1, we plan to:
- Expand of our team by one new employee to deal with customer and restaurant enquiries
- Invest in PR activities to increase general awareness
Investment level 3: 300,000 EUR
In addition to investment levels 1 & 2, we plan to:
- Employ one sales employee to deal with acquisition of restaurants in Germany
- Invest in marketing to increase awareness of our brand
Investment level 4: 400,000 EUR
In addition to investment levels 1 to 3, we plan to:
- Integrate additional technology to support our local partners in their restaurants, e.g. digital real-time optimization of preparation sequence.
Investment level 5: 500,000 EUR
In addition to investment levels 1 to 4, we plan to:
- Employ a further sales employee to deal with acquisition of restaurants in Germany
Investment level 6: 600,000 EUR
In addition to investment levels 1 to 5, we plan to:
- Employ an additional customer and restaurant manager.
- Increase the size of our headquarters.
Investment level 7: 700,000 EUR
In addition to investment levels 1 to 6, we plan to:
- Prepare international expansion.
We were able to win over Tarek Müller and Stefan Kolle as strategic investors that actively support eatclever for the first financing round in 2015.
Tarek Müller
Tarek Müller is the co-founder and managing director of Project Collins. Project Collins is an Otto Group business that manages, among others, the successful fashion shop About-You. At age 15, he founded his first e-commerce company and is a true expert for online retail. He actively supports eatclever with his expertise in this field.
Stefan Kolle
Stefan Kolle is the founder and managing creative director of Kolle Rebbe. The owner-managed agency employs almost 300 employees and works for renowned customers such as e.g. Lufthansa and Netflix. He is helping develop the eatclever brand identity and positioning it on the market.
Our future Companists can support us as brand ambassadors by telling friends and family about eatclever, and naturally, by ordering eatclever dishes with them.
We will set up the eatclever Premiumclub for all Companists with an investment amount of more than 500 euros in which we will enable exclusive test orders of new dishes as well as polls on new launches. This provides the Companists with the opportunity to give feedback ahead of the official launch, and to participate in product and menu development.
Kai Teute has been the company's sparring partner for a long time and also acts as an eatclever consultant due to his long-standing experience in the catering and delivery service industry.
Kai Teute was awarded the Leverenz prize for his outstanding performance during his banking apprenticeship and went on to found his first business in 2004 at age 22. Just two years later, he bought his first company and founded the investment company Equity Seven. Additional companies were also founded in the context of the investment company. In addition, Kai Teute is an active member on the board of Die Jungen Unternehmer Hamburg (young entrepreneurs in Hamburg) and has been on the federal board of Die Jungen Unternehmer (the young entrepreneurs) since 2012.
The eatclever team with its founders Mohamed Chahin, Robin Himmels and Marco Langhoff shares a passion for good food. As a team, they are cooking up their vision of delivering healthy and balanced meals to people's homes and work.
eatclever UG (haftungsbeschränkt)
Caspar-Voght-Straße 92
20535 Hamburg
Germany
+49 (0) 40 401 199 099
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